Fourteen Clubs Changed Kit Suppliers for 2026-27. The Table Barely Moved. Here Is Why Both Are True

Every summer the kit supplier table gets rewritten, and every summer most of the movement is an illusion. A brand can lose three clubs from a league without a single club choosing to leave it: promotion and relegation move shirts too. So before reading the 2026-27 numbers, we split every change into two piles: roster churn, where a club entered or left the league and took its deal with it, and genuine switches, where a club stayed up and signed a different supplier.

With 2026-27 kit data now published for 10 leagues covering 170 clubs, the count comes to fourteen genuine switches. Everything else that moved was churn.

The loudest switch is Besiktas. After 17 years in Adidas, the Istanbul club unveiled Nike home, away, and third kits for 2026-27, on a reported five-year deal. It headlines a clear pattern in the newly counted leagues: of the six genuine switches in Turkey, Scotland, and Greece, Nike won three (Besiktas, Aris, Asteras Tripolis) and lost one (Rizespor, to Adidas). Aberdeen moved from Adidas to Macron, and Hibernian dropped Joma to bring Reebok back to Scottish football.

The other eight switches, in the six leagues counted earlier this summer: Koln, Lens, and Lecce moved to Adidas; Bournemouth to Hummel; Real Sociedad and Fiorentina to Joma; Hoffenheim and Alaves to Macron.

Totals across the same 10 leagues, both seasons on the same set: Adidas stays number one and essentially flat, 39 clubs to 40. Nike climbs from 20 to 23 and retakes second. Puma slips from 23 to 20. Hummel is the biggest climber at plus four. The big three together dress just under half of the 170 clubs, and that share barely moved.

Read with the decomposition, the two headline moves are not the same kind of move. Nike's rise is switch-driven: clubs that stayed in their league actively chose it. The Adidas dip in Turkey is mostly relegation: two of its three lost Super Lig slots went down with Antalyaspor and Kayserispor rather than walking away. One is a market winning clients on merit; the other is a roster accident wearing a decline costume.

Three leagues are still missing from the count: Portugal, Belgium, and Switzerland have not yet published 2026-27 kit columns, so their suppliers are unknown and excluded rather than estimated. We will re-run the table when they land.